Managing Marketing: A Concise Approach (Record no. 11017)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00719nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240710s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126548521 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8(0.063)(0.027.5) CAP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Capon, Noel |
| 245 #0 - TITLE STATEMENT | |
| Title | Managing Marketing: A Concise Approach |
| Statement of responsibility, etc. | Capon, Noel |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Wiley India Pvt.Ltd |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii.,449p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Singh, Sidharth Shekhar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MSE Library | MSE Library | General stacks | 10/07/2024 | 658.8(0.063)(0.027.5) CAP | B11159 | 10/07/2024 | 351.75 | 10/07/2024 | Books |