TY  - BOOK
AU  - Capon, Noel                                                 
AU  - Singh, Sidharth Shekhar
TI  - Managing Marketing: An Applied Approach                                                                                 
SN  - 9788126548514
PY  - 2014///
CY  - New Delhi                                                   
PB  - Wiley India Pvt.Ltd                                         
KW  - Marketing
ER  -