Gupta,Prachi et al (Contrib) Marketing Management: Indian Cases Gupta,Prachi et al (Contrib) - Noida, India Pearson India Education Services Pvt Ltd., - xvii.,1.1 to 23.6; References:E1-E7 ISBN: 9789332587106 Subjects--Topical Terms: Marketing-India Universal Decimal Class. No.: 659.144:007.8(540) GUP